Elements and Performance Criteria
- Analyse communication needs
- Analyse overall exhibition concept to determine broad parameters for the communication strategy
- Review other relevant exhibition documentation to inform strategy development
- Source relevant information on audienceprofile and conduct appropriate research on characteristics and needs
- Analyse the links between audience, overall concept and proposed storylines and themes
- Consult with appropriate colleagues and stakeholders to determine and clarify communication needs
- Develop communication strategy
- Develop the various aspects of the communication strategy based on analysis and consultation
- Develop options and approaches which take account of audience needs, overall objectives, operational constraints and the principles of universal access
- Refine strategy through testing and challenging of ideas and approaches
- Consult with appropriate colleagues to ensure a co-operative and holistic approach to exhibition development
- Identify the need for specialist advice and assistance for the implementation of the communication strategy
- Prepare details of strategy in appropriate format and communicate to relevant colleagues and stakeholders
- Oversee implementation of communication strategy
- Organise/allocate resources for development of materials to support the communication strategy
- Monitor the production of materials and make appropriate adjustments to ensure communication objectives are met
- Facilitate continuing holistic approach through ongoing consultations with other exhibition personnel
- Evaluate communication strategy
- Develop and agree on appropriate evaluation mechanism with relevant stakeholders
- Evaluate success of communication strategy using agreed evaluation mechanisms
- Integrate knowledge gained from evaluation into future work activities